Headline Hero

This One Thing Changed Everything

That Changed Everything!

Are you struggling to get traffic to your website?

Have you been told… if you build it… they will come?

Told that… if you build a good website and put out great content that people will start reading what you write?

So you go do it, right?

You create a good looking website. No… a GREAT looking website.

Then you start writing great stuff and putting it out there. One article, two articles, three articles. Ten articles and more. Next thing you know waves of traffic start coming… or so you thought.

Open Road No Traffic

Nothing. Nobody. Not even mom. It’s just one long empty road!

Where’s the traffic? Where are the visitors, the prospects, the customers? No one seems to be reading your content!!!

And you spent so much time and effort writing it!

What’s going on?!?

Well here’s the thing, a good website with GOOD content that is updated regularly will still take time to get found online. It could take months and even years depending upon how much you write, how good your content is, and how competitive your niche is.

Fortunately, for you, there’s one thing you can do to help get your site seen and more importantly, read!

SEO WhiteboardAnd yes, there are courses upon courses written about Search Engine Optimization or SEO, backlinking, domain age, website reputation, Social Media Strategy, and many more things to get your site noticed online.

Yet… there’s still one thing you can do that will quickly and easily get more visibility to your site than many of these other methods combined.

Do you know what that is? Well keep on reading and find out.

But first, a small disclaimer…

This one thing is not a miracle pill.

If you implement it properly, it can be an incredible tool and create an incredible boost in your traffic and reader engagement. And of course if you don’t implement it properly, it could make things worse. So make sure you use this powerful technique properly, because when you do you’ll be amazed with the results.

First, as we said earlier, it’s important to understand that there are many things that can increase traffic, engagement, and conversions on your website. Some of these things might include:

  1. Reputation of the author.
  2. Number and quality of incoming links.
  3. Age of the domain.
  4. Social media strategy.
  5. Originality and freshness of content.

All these things can factor into your website rankings and visibility of your post.

Yet… the one thing, the most effective thing you need to know in order to attract traffic in droves and increase engagement on your website is…

Drumroll please…

A powerful, client-attracting, attention-getting headline!

The 5 Second Rule – No 8

Studies show that you have less than 8 seconds to capture someone’s attention and get them to take further action! And only the right headline can do this and help get your site found online.

Goldfish Attention Span
Our Average Attention Span Is Now 8 Seconds –
1 Second Less Than A Goldfish
— National Center for Biotechnology Information at the U.S. National Library of Medicine

Yes, we know, we know what you’re thinking… well, an amazing picture can do the same thing. Especially sexy pictures, cute pictures, funny pictures, or just even outrageous, unbelievable pictures! And let’s not forget cute and funny cat pictures.

And yes… you’re right… pictures can definitely capture someone’s attention…

But… it’s a headline that will keep readers engaged, peak their interest, and get them to read further through your site. It’s the headline that will get them to take further action.

Journalists call them headlines; SEO Experts call them titles and headings; Email Marketers call them subject lines; Whatever you call it, they’re words that convey to your audience that your article, site, email, message, blog is something that they want… no they need… to read!

Your headline or title is often a reader’s first interaction with your brand, so it’s critically important to get it right. Not only so reader’s keep reading, but to convey the proper message to your audience. Copyblogger says that your headline is the single most important element of your message. So make sure you get it right!

Link Baiting

But beware… there’s a thing called improper link baiting though! Link bait is any content or feature on a website created for the purpose of gaining attention or encouraging others to link to or share a website or post. It becomes improper when the quality of the content being linked to is rather poor, or when your content doesn’t really match the headline that brought people to your content.

While this sounds like it’s a good strategy, Facebook is cracking down on it when it’s not done right, the improper type. Therefore, it is important that the headline or title actually relates to the content you’re writing and isn’t there just to get people to read something. So don’t make your headline sound like it’s spam, and don’t point to really poor content either.

Powerful Headlines Elicit Emotional Responses

You Had Me At HelloA powerful headline has to elicit an emotional response from the reader. It’s got to pique interest, create shock, awe, surprise. It’s got to muster a person’s curiosity. It’s got to motivate the person to keep on reading further.

Having the right headline can make the difference between getting read and getting forgotten. So focusing on having powerful headlines to attract reader’s attention will result in greater engagement, higher conversions, and of course, more sales.

Headline Hero

Just so you know, we’ve only covered the tip of the iceberg when it comes to headlines in this post.

We have more tried and true headline types and templates that you can use, which make creating potentially viral headlines brain-dead simple. You can get a few of them in our short headline report called “Headline Hero: How To Get More Traffic, Increased Engagement, and Better Conversions.

Headline Hero
Get your copy of our short and powerful Headline Hero report now. And don’t forget to watch this quick video to learn even more secrets about increasing conversions that will jumpstart your website attraction and stop frantic surfers in their tracks, compelling them to stay on your site and get engaged.

The Law Of (Website) Attraction

Of course, once you’ve learned the importance of headlines, you’ll want to learn how to use them to create an optimized, responsive website that attracts hoards of interested prospects and engaged visitors. All of this and more will be covered in our LIVE Website Attraction Formula training.

What's A Business Owner To Do

They’re suppose to attend a full day of live training where they will learn…

  • The step-by-step approach to creating their own award winning, OPTIMIZED, website for their business using pre-made templates.
  • How to add plug-ins to increase the functionality of their site with just a few clicks of the mouse.
  • How to add social icons, images, video, and more.

In fact, in addition to all this and more headline secrets, they will also learn about…

  • Search Engine Optimization
  • Sales Funnel Creation
  • And Website Copywriting

And they don’t need to worry. Even if they know nothing about any of these topics or website code they won’t be lost or overwhelmed, because this full day hands-on training is designed for the beginner who knows almost nothing about websites, as well as, for those who have experience and just don’t know why their site is not performing like they want.

Website Attraction Formula - Chicago

So what’s a business owner going to do?

They’re going to find out more about the Website Attraction Formula LIVE Workshop training and sign-up today!

Mobilegeddon: Google Mobile Friendly Update Arrives

Mobilegeddon Googles Mobile Friendly Update Arrives

Well… if you’re sites still not mobile friendly, then we guess it’s not too late to tell you “We told you so.” If you don’t remember, back in March we told you about the pending Google Mobile Friendly Update rolling out.

Well today is Mobilegeddon day and guess what? Google rolled out their mobile-friendly update as promised.

What To Expect

First of all this is a worldwide rollout that’s impacting all users and languages, so it’s a pretty big deal. Secondly, it “only impacts” mobile search results.

As Google puts it “We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

But don’t worry; all is not lost just yet. Although Google’s mobile-friendly update is important, they still use hundreds of other signals to rank search results. As always the intent of the search query is still a very strong signal, so it’s still possible for pages with high quality content that are not mobile-friendly to still rank high.

Mobile-Friendly Web Sites

Regardless of how things look great content is still great content, which means you still have time to get your site mobile-friendly.  And that’s why we’ve rolled out our mobile responsive design testing tool. The tool will help you see how your site looks across different device sizes.

Although your site may not look pretty across all devices today, don’t wait forever to make your site mobile-friendly. Eventually someone else will create great content on a site that is mobile-friendly and your page will no longer hold it’s ranking. And don’t forget, the best way to see if you’re impacted by the Mobilegeddon update is to check your sites mobile search results in Google Analytics.

By the way, if you’re really worried about a page and what Google thinks, you can examine individual pages with Google’s Mobile-Friendly Test check.

To Your Success!

Mobile Responsive Design Testing

Mobile Responsive Design Testing Tool

In order to help you determine how mobile-friendly your site is we’ve rolled out a mobile responsive design testing tool. The tool lets you see how your site design looks on different devices – from mobile phones and tablets, to different web browser window sizes.

The tool is really easy to use. Just enter the URL of a site whose mobile responsive design you want to test and then select one of two options: Width only or Device sizes.

Selecting the width only option will keep the height of all test areas the same, while the device sizes option will adjust the height of the test areas to more closely reflect the height of the device the test represents.

There’s no limit to the number of sites you can test, just keep entering in URL’s that you want to test. By the way, your site should fully function in each of our testing windows, so feel free to scroll around and check things out.

By the way, if you’re not sure why your site needs a responsive design, you might want to checkout our post Mobilegeddon: Google Mobile Friendly Update Arrives.

To Your Success!

Google Mobile Friendly Update It’s Not April Fools

Google Mobile Friendly Update April Fools It's Not

Back in February Google announced that it was making two significant changes to its search algorithm for ranking their mobile search results.

If you haven’t yet seen a notice in your Webmaster Tools account, then you’ve probably built your site correctly. However, if you seen such a notice and haven’t take any action, then you better realize that April Fools Day + Twenty isn’t too far away.

Mobile Search Requires Mobile-Friendly Web Sites

On April 21, 2015, Google’s mobile ranking factors will start labeling sites as mobile-friendly, and will also use this factor when determining if your site should rank higher in the search results. Google has publicly said that its mobile-friendly algorithmic update will have a “significant impact” on the mobile search results they return, impacting all users and languages worldwide.

In addition, Google also indicated “users will find it easier to get relevant, high quality search results that are optimized for their devices.” Therefore, what you see in your search results on your desktop, tablet, and smartphone might be completely different.

How Big Is This Mobile-Friendly Update

Considering that nearly 50% of consumers now use mobile exclusively when conducting online searches and that 91% of small businesses are not mobile-friendly, this update is going to be massive.

In fact, it will have a greater impact on Google’s search results than Google’s Panda or Penguin updates.

It’s estimated that Panda impacted about 12% of all English searches, while Penguin impacted about 4% of all global searches, mobile and desktop included. But remember, this update will only impact mobile search. And don’t forget that Google has said it will have a “significant impact.

Mobile-Friendly Your Not

So what does all this mean? If your site is not mobile-friendly and you’ve been disregarding those notices from Google in your Webmaster Tools, you better get busy. Unless of course you don’t care about ranking well in Google’s mobile or smartphone search results?

However, we’re fairly certain that’s not the case and you will want to rank well for Google search results regardless of platform. Fortunately, Google has provided a mobile-friendly testing tool for you to use to test your site.

And if you want to learn more about the mobile-friendly criteria and how it may affect your Google’s search results, read the following blog post at Webmaster Central or a more current blog post about mobile-friendly search.

To Your Success and don’t be fooled come April 21st.

Million Dollar Email Marketing Secrets

John Chow: Million Dollar Email Marketing Secrets

If you’re like most folks and want to be successful, then you need to learn as many million dollar email marketing secrets as you can.

And that’s why we’re going to share with you one of the best videos out there about successful email marketing secrets. So join us for the next hour and seventeen minutes as John Chow presents his million dollar email marketing secrets to the Vancouver Business Network.