Website Optimization For The Technically Challenged

Website Optimization for the Technically Challenged - Yes You

Keywords, SEO, Plugins, Tagging, Videos, Images, Oh My!

What does all that mean and how does it all affect your website?  Come on out on July 16, 2015 from 1:30 – 3:30 p.m. and find out how the technically challenged optimize a website.  We’ll be at Panera Bread in South Barrington.

We’ll discuss tips, techniques, and strategies to optimize your website so that the search engines will love your site. And don’t worry; you don’t have to be an egghead, techie, or geek to understand these concepts.

We’ll break it down step-by-step, easy-peasy, so that anyone can understand these often confusing and difficult to understand concepts AND we’ll show you how to apply them to your site or blog.

It’s only $20 to attend or $15 when you pre-register for Website Optimization for the Technically Challenged online before July 10, 2015.

Having a website or blog that people can find doesn’t have to be difficult, if you just implement some simple easy to understand strategies.

Come on out and learn what the big boys charge THOUSANDS of dollars to do for you!

Once again the training will be held at Panera Bread in the Arboretum of South Barrington 100 W Higgins Rd, South Barrington, IL (corner of Higgins Rd and Route 59.)

Have questions about “Website Optimization for the Technically Challenged?”  If so, then send us an email today.

Get Started Blogging!

Get Started Blogging Keyboard

Have you ever wanted to share something to the world?  Well, ok, maybe just with your family, friends, a group, an organization, or maybe you just wanted to write down your thoughts and opinions about something?

Maybe you wanted to start a blog, but just don’t know how.

If you’re not sure how and want to “Get Started Blogging,” then join us on Monday, July 6, 2015 from 7 – 9 p.m. as we show you how to get started blogging at the Panera Bread in South Barrington.

In this quick presentation, we’ll walk you through step-by-step on:

  • How to Get Your Own Personalized Domain Registered
  • To Host or Not To Host (your blog)
  • Content Creation (because content is KING!)

We’ll show you how to set up a blog live, right in class, and not only show you how to create content, we’ll show you how to schedule it, post it, share it, and get it out to the world.

It’s only $20 to attend or $15 when you pre-register for Get Started Blogging online before July 1, 2015.

Whether you want to do this for your business or for your organization or just for fun, register today and learn how to “Get Started Blogging” now.

Once again the training will be held at Panera Bread in the Arboretum of South Barrington 100 W Higgins Rd, South Barrington, IL (corner of Higgins Rd and Route 59.)

Have questions about “Get Started Blogging!?” If so, then send us an email today.

The Art Of Misdirection

The Art of Misdirection: Apollo Robbins - Ted Talk

We’re Not Talking Mind Control, Are We?

Do you think it’s possible to control someone’s attention? Or predict their behavior? Imagine the things you could do, if you could control someone’s mind. In a very uncanny way, a pickpocket teaches us a great deal about getting people’s attention.

Hailed as the greatest pickpocket in the world, Apollo Robbins has studied human behavior for the past twenty years from a very unorthodox way, by picking pockets. As he describes and you will see in the video below, people often think about misdirection as something off to the side when in fact it is often right in front of them.

If you were able to keep up with him in the video, you’ll recall how Apollo introduced us to our inner security guard, whom he’s named “Frank.” Just in case you were misdirected and missed it, Frank’s job is to process our sensory input and then react accordingly. However, Frank can’t react to something new, if he is already focused on something else.

In fact, this concept was illustrated beautifully when Apollo brought a member of the audience onstage to demonstrate how focusing on something right in front of them hampered their ability to focus on everything else. Is there an ethical way of controlling someone’s mind, or behaviors?

Consumer Purchasing Power and Behavior

In our blog post “Getting to Yes“ we talked about some of the basic reasons why people buy something. What we didn’t talk about and what you may not even realize is how long you’ve been a consumer with purchasing power. In fact, you probably never realized you even had this awesome power when you did. Do you remember when you were first asked what you want to eat for breakfast? Or what toys you put on your first list to Santa for Christmas?

Even if you were not aware at the time, the decisions you were making were developing the rules by which you would make future purchasing decisions. Consumer behavior, often at the subconscious level, is influenced by things like our environment and the current situation we’re in, personal and psychological factors, family, culture, and more often than not by marketing factors that are controlled by the marketer.

Businesses and marketers are constantly trying to figure out trends and what makes buyers buy, so they can better reach those individuals who are most likely to buy their products. And in their efforts to do so, they often try to influence the consumer’s behavior with things they can control. Things we take for granted and never think twice about like a stores layout, arrangement and grouping of products, product pricing and discounts, and especially the advertising message.

Each of these many factors can affect the buyers behavior. Some of these influences are temporary, while others are not. Either way, these factors typically influence the way you make a purchase, what additional products you buy, or why you keep your money in your pocket and buy nothing at all.

It’s Really Not Misdirection

The Art of Misdirection Apollo Robbins Audience Member - Ted TalkWhen all is said and done the steps a marketer takes to improve the sales of a product or service, just like in the Apollo Robbins video above, is really not misdirection at all. In both instances specific and precise steps are being taken to actually direct the “buyer” or pickpockets’ “target” to perform a specific action or head in a defined direction.

In the case of the true pickpocket unethical steps are actually being taken, because one person is trying to take something that doesn’t belong to them. However, in the case of the marketer they are using ethical practices (note… and we totally discourage any unethical practices) to point out the benefits and features that their solution has in such a way that the buyer subconsciously agrees with them and buys the offer at hand.

Maslow Theorized Hierarchy of NeedsGetting into the minds of your target audience and knowing what makes them tick is a very powerful ability. As Maslow theorized in his hierarchy of needs, once people have fulfilled their basic needs— things like food, water, and sleep—only then can they begin to fulfill their higher-level needs. In fact, Mahatma Gandhi once said, “Live as if you were to die tomorrow. Learn as if you were to live forever”.

Mahatma Gandhi Quote - Learn to Live Forever

Learning how to properly “direct” a buyer through the decision making process is a goal that you will want to master. Doing so will allow you to fulfill their higher-level needs and to sell more products and/or services.

Hopefully you’ve come to understand that the art of misdirection is really an art of direction, and that mastering and applying it ethically can give you an enormous advantage in business. We will continue exploring and discussing this concept in more detail in future postings, so make sure you stay connected with us and…

Until then,
To Your Success!

Getting To Yes!

Getting to Yes 3 Key Reasons

Learn The 3 Key Reasons Why People Buy And How To Ensure That They Say YES To Your Products!

So you launched your business last week online and expected everyone coming to your site to buy, buy, buy the stuff your selling… but nope. As of today you still have no sales and you’re at a total lose as to why that is? Well we’re going to let you in on some key secrets about people’s buying habits and hopefully we can help you figure out the “why” as it’s related to your disappointing sales numbers.

Buying Habits

Before you can understand why people don’t buy, you need to understand why people do buy. And more importantly you need to understand that what motivates a person to buy something from their favorite clothing store is no different than what makes them want to buy something from their favorite restaurant, handyman store, or even their local deli.

Yep you read that right… buying habits are not motivated by the place one is buying from. Once you fully understand this concept, you’ll be able to exploit the powers of persuasion to skyrocket your sales. Now don’t worry, we’re not talking about a bunch of unfair “mind control” tactics here – we’re talking about proven buying “triggers” that help you deliver a powerful message to your visitors that converts them into buyers.

3 Key Reasons Why People Buy

There are three basic reasons why people buy something. The first is to make money; while the second is to save money; and the third is to alleviate pain and suffering. Now these may seam like simple reasons, but they really are more complicated than you might first think.

Take the first reason “making money” for example. To some making more money is just about surviving, which is probably not the best reason for starting a business. If you can’t pay your bills now, then starting a new business is just a guaranteed headache; unless of course you have an awesome business idea that you know can’t fail. Although everyone thinks that when they get started.

For others making more money is about having a little extra, so they don’t have to worry about paying the bills, or maybe going on that family vacation they’ve been putting off for a while. And still for others it might mean making enough money to expand their business or even fund another new business they want to get into. Each persons “why?” might be different, but the underlying, motivating factor that triggers the buying habit is the same.

When it comes to the second reason, if you’re product or service can help people save money, then you’ll definitely be satisfying another one of the key buying triggers. Most people love to save money and will quickly take advantage of your offer.

As for the final reason, alleviate pain and suffering, if you can do this, then you’re addressing the buying trigger of a group that is absolutely desperate for a solution, and sometimes any solution, to a problem that they are suffering from. This group will pay or do just about anything to find a solution to their problem, which is perfect for someone who can offer a “real” solution to them. Ethics are important here since these people are often truly desperate, so make sure you’re providing something “real” and not taking advantage of a situation that’s crying for help.

Getting To Yes

Now that you’re starting to understand buying habits and key reasons why people buy, the next step in the process of “Getting to Yes” is to understand what your buyers rally want and how to get into the minds of your buyers. The reason these concepts are so important for you to understand is that when you know your target audience, you then know how to create and deliver products for your target audience that will outsell and outperform your competition.

So… if you really want to understand all the activities need to convert visitors into buyers, then request your copy of our “Getting to Yes” gift giveaway report today. In addition to the report being free, you’ll discover more about the real motivating factors that transform visitors into repeat buyers, and the truth about market research that can skyrocket sales and income, and much more.

Until Next Time Here’s…
To Your Success!

Optimal Living

Optimal Living Starts Today, Not Tomorrow

Look up the word optimal and it is defined as best, most favorable, or most desirable. So what does “Optimal Living” mean and of course, what does it have to do with the Millionaire Success Network?

When you ask someone about how their weekend went or how they’re doing, the standard response is, “fine” or “not bad”. However, getting them to talk about all the great and wonderful things that might have happened is almost like pulling teeth.

On the other hand, when you ask them about some of the “problems” in their life you can’t get them to shut up. It’s like you opened up the flood gates and all their worries, concerns, and issues come pouring out.

Business Men Floodgate

Seems like people love to talk about their problems and have no idea how to talk about anything else – especially the good stuff.

If everyone has so many problems, it must mean that no one is living an “optimal life” right?

Turn on the television and you’ll see celebrities having a good time at a party, top athletes rubbing elbows with supermodels, rich, successful businessmen and women living the “good” life with their fancy cars and decked out homes.

Fancy Cars & Fancy House

Most people see this and think, “Oh, they must have it good! They must be living that Optimal Life!”

Grass is Greener On the Other SideIt reminds us of the saying that goes, “the grass is always greener on the other side.” And if you’ve never heard this saying, it means that something else always looks better than what you’ve got… that is until you get to the other side. Then you might wish that you were back where you started.

Now I’m not going to lie. Money and success does have its perks.   In fact, there’s another saying that goes, “I’ve been rich and I’ve been poor; Believe me honey, rich is better.”

Sophie Tucker Outrageous

That doesn’t mean that having money means living an optimal life though.

So let’s go back to the original question. What does optimal living mean?

And the answer is another question…

That question is, “What do you want?”

You see, optimal living is going to be different for everyone. You have it within your power to live an optimal life if you so choose. Most people just don’t think about it and therefore let life lead them instead of leading their life.

Man Scratching HeadOnto our third saying, “Some people make things happen. Some people watch things happen. And then there are those who wonder, ‘what the hell just happened?’”

Which one are you?

It doesn’t matter if you’re rich or poor, sick or healthy, single or married, or whatever, you get to decide what an optimal life is and what is not for you.

So are you living an optimal life? One way to find out is to sit down and answer these following questions as truthfully and honestly as you can:

  • “Am I contented with my life today?”
  • “Am I happy with the way my family treats me?”
  • “Do I think I have some good friends?”
  • “Am I insecure about money and the future?”
  • “Am I happy with my job?”
  • “Am I satisfied with my sex life?”

So how’d you do?

How do you feel after answering those questions?

Do you feel happy? Sad? Worried? Content? Resolved?

Our goal here at the Millionaire Success Network is to help you achieve your optimal life. For many people, that might require some additional funds and freedoms. That’s why we work to teach you how to make money online for extra income and so you can control you time. Work when you want to work. Play when you want to play. And focus on having the right mindset for success.

Remember, money doesn’t buy you happiness.

Average Income and Happiness Graph

Money can enable you to live an easier life though. It can help you alleviate some financial debt from school loans, business debt and more. It can pay for healthier foods instead of canned soup and ramen noodles. It can provide you with a nice home where the roof doesn’t leak or the toilet doesn’t run.

It can’t buy you true happiness, real friends, a loving family, and a sense of fulfillment from doing something truly spectacular that only you can accomplish.

Woman Reaching Finish lineHave you ever finished first in a race? How did you feel?

Fist Pumping Beach BabyHave you ever worked so hard at something and then finally completed it. How did you feel?

Boy Graduating Cap & GownHave you ever received a high school diploma, college degree, or advanced degree? How did you feel?

 

Did you ever get married to your one, true love? How did you feel?

Wedding Couple

Money cannot give you any of that.

Laziness, complaining, griping cannot give you that.

All the wishing and thinking in the world cannot give you that.

Only through the right mindset, attitude, and massive action can you achieve an optimal life.

If you want to learn more about how to live your optimal life, download our free Optimal Living eBook Series. Just click on the image below to be taken to the registration page.

MSN Optimal Living eBooks

P.S. – If you don’t already know, the Healthy, Wealthy & Wise Giveaway 5 is now LIVE… This is your chance to download a selection of the finest Health & Wellness gifts available on the net today! Until June 15th, you can download the BEST collection of FREE Health & Wellness eBooks, videos, audios, memberships and much more.