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Finding Your Niche: One That Will Work For You

Finding Your Niche

Selecting A Niche Is Complicated

Not really! Niche selection is something that most first time marketers make way more complicated than it needs to be and honestly, finding your niche shouldn’t be that complicated. In fact, there really are only a few questions that you need to consider when picking your niche. Is it a good one? Is it too big? Will it be profitable? See we told you it wasn’t that complicated, just three simple questions.

OK maybe it’s not that simple, but realize that you do not have to go and research things to death. Besides it’s not always about the numbers and more than one first time marketer has died from doing keyword research. Well maybe they didn’t literally die, but their online marketing career was killed via the “paralysis by analysis” bug. It’s true; some folks just analyze forever and never get their careers off the ground.

So instead of being one of those forever analyzing fatalities, think instead about: What are your interests? Your passions? What makes money? Once you have those figured out, then find where they intersect and you found your niche.

How Do You Approach Niche Selection?

There are many ways to approach niche selection and the first decision you need to make is whether you want to be in a niche that is your passion or makes money. Do you want to make money doing what you’re passionate about? Or do you want to make as much money as you can?

Just realize that at the end of the day your success will probably have less to do with your raw skills and more to do with your passion to succeed and how you position your skills to succeed. It’s really that simple and there is no wrong answer.

My Niche Is My Passion

If you want your niche to be based on your passion, then see if your passion can be related to one of the big money making niches:

  • Finance / Making Money
  • Relationships / Dating
  • Health & Wellness / Weight Loss

Being able to connect your talents and interest to these markets will make things much easier for you. Even though these are huge markets, you’ll be teaching what you love to a market that is interested in hearing, and more importantly, buying what you have to say.

Now don’t give up just because your passion doesn’t fit into one these three big markets. Your passion might be making “Chicken Coops” (which by the way is a pretty large market) and that’s fine. The mistake you don’t want to make is getting into a market that has no competition. Why? Because you probably won’t make any money in a niche with no competition. Never be afraid of lots of competition, because when the pie is “big” it doesn’t mean you can’t get a piece of it.

Realize that when picking your niche that you are different from everyone else and you will connect with someone. Again that’s why you want a niche with competition, because nobody relates well to everyone. You have your own unique selling points that no one else has, and those are the things you need to offer up to your niche.

Regardless of how low you start in your niche, you can always move up as you grow. You can combine parts of your niche with the larger market, preferably one that has lots of competition, into unique views that nobody else has.

The Let’s Make Money Niche

Just because you don’t have a passion about something tangible, doesn’t mean you can’t make a ton of money online. In fact, maybe your passion is just that… making a ton of money online? And if that is your passion, then the best way of going about it is to find out who is making money online and then doing it better than they are.

Stop! We didn’t say what you thought you read. When we say, “find out who’s making money and do it better than them” we’re not telling you go and rip-off someone else’s ideas. Never ever, ever, ever do that (period.) It’s down right dishonest, illegal, and not something you would ever want someone to do to you, right? But we didn’t say you couldn’t go off and improve on something that someone else created.

Finding out what works and improving on it is a great way to make money online. And one of the best places to find out what works and makes money online is Clickbank. The Clickbank Marketplace is a great place to find out what’s working and what’s not working online. Of course you’ll need to create an ID to access Clickbank, but don’t worry it’s free.

After you create your Clickbank ID, logon and access the marketplace. Go through the many different categories and look for ones that have ”High Gravity.” Usually the higher the gravity the more successful the product and the more money people are making with it online. NOTE: checkout our article “7 Tips To Consider Before You Build Your List“ for some more information about Clickbank gravity.

As you narrow down your choices of high gravity products try and see if you can find ones that are part of successful evergreen niches, niches that are going to be around making money for a long time. You don’t want to pick something that is short lived, unless of course you know you’re going to make a ton of money really fast and move on.

Once you pick the product that you think will work best, you’ll have your niche. Your next step will be to go and market it better than all the other people who are already marketing that same product.

Overcoming Niche Obstacles

Rest assured that you do not have to be an expert in the niche that you pick. Other marketers have gone before you, so leverage their knowledge to move forward faster. There are a number of things you can do to overcome potential obstacles in your niche.

First, it’s important for you to do some quick market analysis on your niche. One of the easiest ways to do this is to jump on Google and do a search using keywords in quotes that are related to your niche. You’re looking to confirm that your keywords have search volumes between 100K-500K results. Search volumes higher than this will probably mean the niche is too competitive for someone just starting out, while volumes lower than this mean the niche does not have enough competition.

Second, if you know of any experts in the niche you picked, interview them and use that material to educate your market. Remember that as long as you’re moving others who are behind you forward, then you are an expert to them.

Third, you need to provide value. Don’t forget that at some point in everyone’s career they were a newbie. When you first learned to walk you were a newbie, but now you probably walk without even thinking of how to do it. As you grow you’ll provide more value and you’ll pull people along with you while you become the expert.

Lastly, and this is a serious warnings, don’t ever teach anything that would put people in harms way. If you’re truly faking it and putting out total garbage, you’re not going to help anyone and you could get someone in serious trouble. Make sure your material is good stuff and that your material won’t harm others.

What Works In A Niche?

Often the things that work best to build a niche are simple step-by-step instructions on how to solve a problem. Having someone tell his or her story in simple terms is a great way to provide value. Yes, it’s hard to believe that simple boring advice, told by the “average Joe” via a compelling personal story, is what most often connects the so called expert and newbie the best.

And don’t worry or be afraid that you’re sharing the same information that others are already sharing. As we told you early, you want to pick a niche that you know is already successful. Unless you have something totally new and are 100% positive everyone needs, you don’t want to try to build your own niche out of nothing.

However, don’t lose site of your goal, which is just to do it better than others and in a way that gets people to take action. Think coaching programs or some other accountability factor that will get people to make a change in their life.

Features of Viable Niche Markets

One of the most important features of viable niche markets is that they are Evergreen Markets; markets in which stuff is always in demand and not seasonal. Additionally, viable markets also usually have a high lifetime value. Also, it’s best to find a niche that supports quick product development. If you can develop a product in 30 days or less, it’s much easier and cheaper to bring that product to market.

For example, the making money online niche, where you sell information about how to make money online, is non-seasonal and always in demand. And don’t forget that health, weight loss, and dating are other viable niche markets that never go out of season and will always be in demand.

If you’re not sure about your niche, you might want to create a simple opt-in or squeeze page that gives out a free report (niche related of course) and send some free traffic to it. Should you get an opt-in rate of 20+% or better you’re lucky and you probably picked the right niche to further develop your product in. Plus you’ll have started a list of people who you’ll be able to market to via a product launch, but that’s a whole different topic and we’ll save that one for another day.

Finding Your Niche

What can you develop? Write about? Get into? These are the questions that all new marketers struggle with when they first start out. Don’t worry, others have gone before you and it all worked out for them.

Don’t forget that the worst thing that can happen is that you think too much and you sabotage yourself. If you think you have to be the expert, if you think you have to develop the perfect product, if you just think and not do, then you’re doomed to fail before you even get started.

Think about it, products were meant to go through product upgrades. Nothing is perfect day one. And as long as you remember that all you need to provide is value, you can market yourself as an expert today and become the expert tomorrow.

Everyone starts out as a newbie, but as long as there is progress beyond that point, you are helping others and helping yourself.

The great classical scholar Desiderius Erasmus Roterodamus once said, “In the land of the blind, the one-eyed man is king.” Today you may be blind, but tomorrow you will be king.

As always, here’s to your success and the best of luck in finding your niche!

The Value of Social Data

WebinarReview: Bitly - The Value of Social Data

It’s July 23, 2014 and today we’re reviewing a webinar entitled “The Value of Social Data” presented by the link shorting folks at Bitly. Today’s webinar includes presenter Mark Josephson, Bitly CEO, along with one of their partners, Chris Kerns, Director of Analytics & Research at Spredfast. So, if you missed today’s live webinar here’s a summary of “The Value of Social Data”.

Marketing at the Speed of Life

Spredfast places brands at the center of meaningful digital interactions. They enable their customers to engage in real time, producing dynamic content with the world’s most powerful social marketing platform.

From one-on-one conversations between consumers and brands, to amplify conversations that are already out there about a brand, they bring the consumer voice into everything. They have tons of touch points to create this social data, not just from Bitly but from their many partners as well.

What’s So Great About Social Data?

  • Social Data is Diverse: by bringing in all different views from many different networks they can provide a 360 view of what consumers are thinking.
  • Social Data is Robust: you can view data not just by topics, you can also see how social data is impacted by people of influence, geography, demographics, language patterns, time of day, sentiment, and across many other dimensions as well.
  • Social Data is Growing: across all demographics social data is now key to brands. It crosses genders, income, and location. It’s becoming the new norm.
  • Social Data is Valuable: because it helps you to understand what’s working and to gain a better understanding of your audience.

Under Standing What’s Working

Through content engagement we discover what activities and content engage our communities the most. Social data helps you to understand the effectiveness of your content. It tells you what dives your audience toward your goal and establishes a benchmark for performance, allowing you to compare current performance to historical trends.

Within the Bitly dashboard you can discover where content engagement is working, find out which topics are resonating with your audience, and understand the half-life of your content. It’s key to use social data to find out what’s working and what’s not working.

Chris gave a great example of how real-time marketing works with an example of the “Bite Heard ‘round the World.”  Although there are a lot of opinions as to whether or not this type of marketing is good or bad, you can’t deny that it engages your audience. Consider the McDonald’s Uruguay Tweet of Luis Suarez biting Giorgio Chielliniwas Retweeted over 77,000 times; while the account usually sees only a 2-3 Retweets of their normal content. Ten brands jumped in on this relative conversation that their audiences were already talking about and all of them saw their Retweet performance jump astronomically.

Social data gets rid of opinion and focuses on performance. And it’s not just about engagement. Clients have used Spredfast to increase conversions as well.

Audience Insights

Again the Bitly dashboard helps you to not just understand who clicked, when they clicked or how long before they clicked, but to know where they were when they clicked, from what source they were at when they clicked, etc. All of this allows you to understand your audience much better.

You can also see who’s sharing your links the most and thus identify influencers of your content, possibly allowing you to reach out to those individuals and align yourself better with them for addition content sharing.

Putting Your Data to Work

Given the increase in social data you need to set goals around it, if you’re going to take it serious. To get the most out of your data your organization needs to be using it every day. And you need to be testing. Test what you learn. Use different languages, calls-to-action, #hashtags, media, and most of all diversify your use of social networks.

Like everything else in life, always be testing and always be learning in order to make the most out of your social data.

That’s a pretty quick summary of Chris’ comments about social data and Spredfast ability to help manage and further engage your audience. At this point Chris turned it back over to Mark to continue the presentation.

A Bit About Bitly

Talking about massive amounts of data. Mark discussed how every day Bitly works with over 40,000 brands, who create over 500,000,000 (million) links each month, that are clicked over 8,000,000,000 (8 billion!!!) times across every social platform, media site, and brand site in the world. They are the large link shortener on the planet.

Social Data Can Drive Your Business

Once you collect your social data you can use it to influence your paid media and to optimized your spend. Having the ability to identify where your audience is and their demographics you can take that knowledge and optimize your paid spend, further target you audience, reduce waste spend and improve ROI.

Diving into your data you can discover new customer segments. Usually we start at higher levels, but having all this social data available you can dig down into deeper segments and see additional customer groups that are interacting with you. And once you have this data analyzed, you can use it to drive sales.

There is so much social data out there and so many ways to connect it, however, there are three key takeaways for you to remember:

  1. Social Data Can Drive Your Business
  2. Track Everything with Trusted Data
  3. Explore and Build New Markets Using Social Data

By the way, Mark noted that Bitly is working on new tools to help further unlock your social data and help drive your growth. At this point the webinar was opened for questions.

That’s it. Another webinar summary for those of you who were not able to attend live.

Replay Info

Now that you read the summary you only need another 34 minutes and 16 seconds to watch the complete video. It’s really not that much time and we could only summarize the webinar, so make sure you watch the video and gain all the insights presented by Chris Kerns and Mark Josephson today.


To your success!!

Cross Browser JavaScript Exit Pop

MSN Cross Browser JavaScript Exit Pop

How to Create a Working Exit Popup

Although exit pops can be really annoying when over used, they do have their place when used properly. When you bombard someone with ten exit pops to different offers and up-sells, that’s probably overkill. However, if you use an exit pop to remind someone to save a form before leaving your site or you direct them to a discount or special offer, then that’s probably a much better use of this often frowned upon functionality.

Creating a working exit popup for an HTML page isn’t that difficult and we’re going to show you how to do it using JavaScript. And you don’t have to be a coding wiz to implement this solution; nor will you have to spend any money on some slick tool to do this either. So without further ado, here is a simple cross browser JavaScript exit pop solution that we use in our HTML pages.

Required jQuery Files

In order for our solution to work you’re going to need to download jQuery files and install them on your server. Note: we’re using the version 2.x file and haven’t had any issues, but if you’re worried about older browsers you might want to go with the version 1.x file; you only need one or the other version not both. Also, you’ll probably want to use the compressed version of the file, your code will run a little faster, however the uncompressed files work with our solution too.

When you download the file you’ll end up with a file similar to “jquery-2.1.1.min.js” – the 2.1.1 will be replaced with the version release of the file you downloaded, so don’t worry if it doesn’t exactly match the version we’re using.

We recommend that you upload this file to your webserver in a folder called “js” that your HTML pages will have access. We do this because we have other JavaScript routines we use and organizing them in one location makes things a little easier. A little organization now, makes things much easier down the road.

Cross Browser JavaScript Exit Pop Code

There are only a few pieces of code to this solution and the first is referencing the jQuery files. Add the following line of code within the HEAD statement of your HTML file:

<script src="yourpath/js/jquery-2.0.3.min.js"></script>

Make sure you change the “yourpath” portion of the code to the proper path name to your “js” folder based on where your HTML files are located. And you will most likely have to update the version of your jQuery file too.

The second piece of code you need will also go within the HEAD statement of your HMTL file and someplace AFTER the first line of code you added above (hint: we usually place both right before the final “/HEAD” tag.

<script type="text/javascript">
    function PopIt() { 
      var redirect_to = 'YourRedirectPage'; 

      window.onbeforeunload = UnPopIt;
      setTimeout(function() {
        window.onbeforeunload = function() {};
        setTimeout(function() {
          document.location.href = redirect_to;
        }, 500);
      },5);
      return "**********\n YourMessgeGoesHere\n**********";
      }

    function UnPopIt()  { /* nothing to return */ }

    $(document).ready(function() {
      window.onbeforeunload = PopIt;

      $("a[id=nojump]").click(function(){ window.onbeforeunload = UnPopIt; });
      $("[id=YourFormID]").click(function(){ window.onbeforeunload = UnPopIt; });
    });
</script>

There are three things you need to change in the code above. First, change “YourRedirectPage” to the page you want your exit pop to send your visitor to when they click the “Stay On Page” button. Note: the value of “YourRedirectPage” can be a relative or absolute page value (e.g. special-offer-discount.html or http://yourdomain.com/squeezepages/special-offer-discount.html).

Second, you’ll want to change “YourMessgeGoesHere” to the message you want to display to your visitors in your exit popup window. Your message can be short and sweet or as long as you want, just make sure it conveys want you need it to and some type of Call-To-Action. Also, the \n characters represent a newline or linefeed, so use these and spaces to pretty up the message that is displayed in your exit popup window.

The last and final thing you need to change (well maybe) is “YourFormID”. This line of code is only needed if you’re using this exit pop code on a page that has an opt-in form. You’ll need to change “YourFormID” to the ID of your opt-in form. And if the HTML page your adding this code to does not have an opt-in form, you can delete this line of code:

$("[id=YourFormID]").click(function(){ window.onbeforeunload = UnPopIt; });

from the function; leaving it in won’t cause a problem either. By the way, if you forget to change the “YourFormID” on an page that has an opt-in form, then the exit popup will be shown when your visitor clicks your opt-in button.

Updating Hyperlink <a> Tags

We’ve also included a little bit of code in our function for hyperlinks. This little bit of code will stop the JavaScript exit popup from firing IF and ONLY IF you add the id=”nojump” code to your hyperlink tags.

$("a[id=nojump]").click(function(){ window.onbeforeunload = UnPopIt; });

Below is an example of how you would add it to a hyperlink:

<a id="nojump" href="”some-page-on-your-site-link”">YourAnchorText</a>

We typically just add the id=”nojump” to the hyperlinks that reference pages on our site, that way the exit popup doesn’t fire and display to the visitor when they are staying on our site (accessing internal site pages).

However, if we have a link on our offer page that goes to some other site (external site pages), then we do NOT add the id=”nojump” code to the hyperlink and the exit popup will be shown when the visitor clicks the hyperlink and tries to leave our site.

Adding or not adding the id=”nojump” code to hyperlinks on the page allows us to independently control each hyperlink on the page as needed. Who knows, there might be a time when you want an exit pop to appear even when a users stays on your site.

Cross Browser JavaScript Exit Pop Compatibility

Unfortunately all browsers are not created equal and therefore not all browsers support JavaScript Exit Popups the same. Firefox is the real pain, since it does not display (return) your customized message. It will display its own message and buttons for staying on or leaving the page.

Other browsers do a much better job of displaying your exit pop window and message the way you want it to look. The text on the buttons for staying on or leaving a page are a little different from browser to browser, but at least your customized message is displayed the way you coded it.

Below is an example of how some browsers display the exit pop window.

MSN Cross Browser JavaScript Exit Pop Windows

JavaScript Exit Pop Code Sample

Here’s a small JavaScript exit pop code sample that you can pretty much Cut & Paste into your own HTML files and use going forward for all your exit pops. Don’t forget to download and install the jQuery files mentioned above.

We’ve included some comments (Step 1 – Step 7) in the file for your convenience and hopefully you won’t have any problems getting this to work. If you do, just leave us a comment and describe what’s happening or not happening the best you can and we’ll try to help you get it working.

Things To Consider

There are plenty of exit pop solutions out there, but this is one we’ve developed for our use with HTML files and it works well across all browsers that we’ve tested. Feel free to modify it for your needs and don’t go spending money on one of those pricey solutions, unless you really need some specific functionality that you just can’t get to work by modifying this code.

A couple of things you should realize: if someone turns off JavaScript in their browser, this solution isn’t going to do you any good. With JavaScript off the PopIt and UnPopIt functions won’t fire and no window pop will happen when someone closes their browser or tries to go to a new page. Also, Mobile browsers tend not to support this type of JavaScript function either, so mobile visitors to your site won’t see your popup and you can’t control what happens when they try to leave your page.

Oh well, free is free, and there is only so much you can control in your code when the browser or platform doesn’t support certain functions.

12 Email Marketing Hacks To Double Your Sales

Webinar Review: Andre Chaperon - 12 Email Marketing Hacks

Another webinar review and this time it’s all about email marketing. On June 12th, 2014 Vishen Lakhiani of Zentrepreneur hosted a free Masterclass with Andre Chaperon about advanced email marketing tips related to – How To Double Your Sales – Without Growing Your List – Using 12 Email Marketing “Hacks” – and to establish that rare ability to make sales on demand.

12 Email Marketing Hacks

For those of you who missed the live webinar here’s a summary of it, so you don’t miss out on the 12 Email Marketing Hacks that Andre reviewed. Plus you’ll  also learn in this Masterclass:

  • How to use stories to instantly sell more of your products
  • Andre’s legendary “Soap Opera Sequence” email system
  • Discover what Hollywood Screenwriters know about creating extraordinary levels of desire that most other people don’t
  • Why to AVOID sending “click bait” emails like the plague
  • The best way to write emails that make MORE sales… without sounding “salesy”.

Oh and before we begin, sorry about not recording the very beginning of this webinar. We had a slight technical problem and missed the first few seconds of Vishen’s intro. Fortunately we didn’t miss anything important and that’s just how live events go. Not much you can do when your browser freezes.

Presenters Bio

For those of you not familiar with Andre he’s one of the top email-marketing experts on the planet. Not only has he won countless affiliate competitions (with tiny lists), he also created the game-changing course Autoresponder Madness.

Andre has also become known as THE go-to guy in the email world. He’s different from most marketing “gurus”, because he believes that your email list should be based on a trusting relationship that you nurture as you build and focus your marketing efforts. And should you do this, Andre believes you can realistically double or TRIPLE the amount of money you make.

Andre’s Notes

Yes, these really are Andre’s hand-written notes on using the art of storytelling within the context of email marketing. It’s his personal framework that he’s used for creating most of his storytelling emails.

Basically there is a universal framework for storytelling which consist of 8-points:

  • Ordinary World (create empathy)
  • The Call to Adventure
  • Refuse The Call
  • Meeting the Mentor
  • Crossing the Threshold
  • Test / Allies / Villains (drama, conflict, anticipation)
  • The Ordeal
  • The Reward

The story is the emotional delivery vehicle (a narrative) of your marketing message that leads people down a (specific) path that they follow and eventually complete your call to action.

Andre’s 12 Email Marketing Hacks

Hack #1: Talk To The Right Audience

This seems so easy, but it isn’t. Owning someone’s attention isn’t free. You must be relevant. An individual needs change over time, so you must stay relevant to their needs. Your trust equity starts at or near zero, builds non-linearly, and if you abuse the trust that you’ve earned with your subscribers, it can vanish overnight.

Note: Vishen suggest using a ratio of 7 emails that add to trust equity for every 3 emails that might take away from trust equity.

Hack #2: Be Interesting (Worth Reading)

Corporate emails are so boring and will put you to sleep. Being interesting is a dance… it’s entertaining, relevant, preeminent, teasing, flirty and gives value (but never at the expense of giving it all away.) Lust ends when craving ends, so you must always leave your subscribers with a sense of something else that something better is coming.

Hack #3: Segment!

The only hack that isn’t optional, hence the exclamation mark. You must segment your email subscribers. Why? Because everyone on your list has some shared core needs, wants and desires, but only very broadly. As your audience’s level of sophistication increases, so will their needs and desires. Thus your emails will need to evolve in order to meet those needs and desires; relevance is achieved through segmenting.

Hack #4: Only Promote Badass Products

Don’t promote “shit” (sorry that’s Andre’s word not ours, but we’ll agree) and burn your list for any commission. Regardless of your niche you should strive to be the fiduciary (the most trusted adviser) to your prospects, customers, and clients. So never promote products or services that do not help move your audience towards their desired end goals.

Hack #5: Use Storytelling as The Emotional Delivery Vehicle For Your Marketing Message

Why are stories so much better as a delivery vehicle for your marketing message: It’s because stories have a unique power to move people’s hearts, minds, feet, and wallets in the story teller’s intended direction. Stories teach, unite, and motivate by transporting audiences emotionally. The building blocks of all story telling are to: create a challenge, describe the struggle, and deliver the resolution. Stories don’t have to be long, but they must have a surprise.

Hack #6: Build Tension & The Desire For More

Nothing will grab the attention of your subscribers faster than their need to know what happens next. If you can keep your readers constantly guessing as to what’s next, you’ll have them hooked. Use an open loop, something like “I’ll explain why this is important shortly”, between two paragraphs will hook your reader. And you don’t even have to answer your open loop in the email it’s in; how insane is that?

Hack #7: Treat Your Customers Like You Would Expect To Be Treated

Don’t treat people just as a numbers… metrics and stats. The people on your email list are not just a commodity. They are real people with feelings, emotions, needs, wants and desires. And when you start treating them as just numbers, it becomes easy to burn your email list to the ground. Unless of course that’s how you want to be treated? Hopefully not, because your customers and clients will be the lifeblood of your business.

Hack #8: No Need To Sell

Hard selling is for amateurs. If you know the products you’re offering to your list fit their needs, there really is no need to sell. Your job is simply to bring a product to their attention and demonstrate to them how it fits their needs and desires.

Hack #9: ONE Action

There is no reason to have multiple actions in your emails. One and only one desired end result, call to action (CTA), per email is all you need. Trying to get someone to do just one thing is hard enough. Getting them to do four or five is impossible! Including more than one CTA creates choice, which creates confusion, and you’ll lose people. Stick to one thing and your emails will be much more successful.

Hack #10: Use (Part 1) and (Part 2) In The Subject Line

Create a series of emails and include an open loop indicator at the end of the subject – Part 1, Part 2, etc. This will set an expectation with your audience and they’ll be looking for more. And if you want to be really sneaky… skip a part (that’s a Ninja strategy) just to create conflict in your reads mind. Watch the video and hear more about that tactic around the one-hour mark.

Hack #11: Use a Story To Call Out The Best People To Expose To a Promotion

Tightly linked to Hack #1, use this hack to call out any extra people who are interested in being exposed to a promotion you have. You’re getting people to raise their hand that they want more; they’ve shown interest in your offering. Be transparent, it builds trust. You want to do business with pre-qualified people (those who’ve raised their hand.)

Hack #12: Soap Opera Sequence

This is the Holy Grail in Andre’s email marketing strategy. Sending out only broadcast emails is manual, it requires a ton of commitment, and has many other built in detractors. Build an email sequence and leverage automation to get it out to your audience. There’s a beginning and no end to the sequence, because over time you keep adding to the end of the sequence.

There you have it a summary of Andre Chaperon’s Email Marketing Workshop with Vishen Lakhiani. If you didn’t before, you should now realize that everyone has needs, desires, and wants and that your fulfilling their desire is the end result.

Replay Info

Now set aside some time, 1:24:22 to be exact, and watch this email marketing workshop mastermind by Andre Chaperon, as interviewed by Vishen Lakhiani.



And what would a video replay be without the associated documentation? Make sure you download Andre’s Email SOS Story Framework and his How To Double Your Sales eBook.

Our goal is to see you succeed and to succeed you need to take action. If you made it this far you’ve taken action. Now download the two PDF files, watch the video, and begin implementing Andre’s email marketing strategies into your business; then come back and leave a comment and let everyone else know how these strategies have helped you.

To your success!!