The Value of Social Data

WebinarReview: Bitly - The Value of Social Data

It’s July 23, 2014 and today we’re reviewing a webinar entitled “The Value of Social Data” presented by the link shorting folks at Bitly. Today’s webinar includes presenter Mark Josephson, Bitly CEO, along with one of their partners, Chris Kerns, Director of Analytics & Research at Spredfast. So, if you missed today’s live webinar here’s a summary of “The Value of Social Data”.

Marketing at the Speed of Life

Spredfast places brands at the center of meaningful digital interactions. They enable their customers to engage in real time, producing dynamic content with the world’s most powerful social marketing platform.

From one-on-one conversations between consumers and brands, to amplify conversations that are already out there about a brand, they bring the consumer voice into everything. They have tons of touch points to create this social data, not just from Bitly but from their many partners as well.

What’s So Great About Social Data?

  • Social Data is Diverse: by bringing in all different views from many different networks they can provide a 360 view of what consumers are thinking.
  • Social Data is Robust: you can view data not just by topics, you can also see how social data is impacted by people of influence, geography, demographics, language patterns, time of day, sentiment, and across many other dimensions as well.
  • Social Data is Growing: across all demographics social data is now key to brands. It crosses genders, income, and location. It’s becoming the new norm.
  • Social Data is Valuable: because it helps you to understand what’s working and to gain a better understanding of your audience.

Under Standing What’s Working

Through content engagement we discover what activities and content engage our communities the most. Social data helps you to understand the effectiveness of your content. It tells you what dives your audience toward your goal and establishes a benchmark for performance, allowing you to compare current performance to historical trends.

Within the Bitly dashboard you can discover where content engagement is working, find out which topics are resonating with your audience, and understand the half-life of your content. It’s key to use social data to find out what’s working and what’s not working.

Chris gave a great example of how real-time marketing works with an example of the “Bite Heard ‘round the World.”  Although there are a lot of opinions as to whether or not this type of marketing is good or bad, you can’t deny that it engages your audience. Consider the McDonald’s Uruguay Tweet of Luis Suarez biting Giorgio Chielliniwas Retweeted over 77,000 times; while the account usually sees only a 2-3 Retweets of their normal content. Ten brands jumped in on this relative conversation that their audiences were already talking about and all of them saw their Retweet performance jump astronomically.

Social data gets rid of opinion and focuses on performance. And it’s not just about engagement. Clients have used Spredfast to increase conversions as well.

Audience Insights

Again the Bitly dashboard helps you to not just understand who clicked, when they clicked or how long before they clicked, but to know where they were when they clicked, from what source they were at when they clicked, etc. All of this allows you to understand your audience much better.

You can also see who’s sharing your links the most and thus identify influencers of your content, possibly allowing you to reach out to those individuals and align yourself better with them for addition content sharing.

Putting Your Data to Work

Given the increase in social data you need to set goals around it, if you’re going to take it serious. To get the most out of your data your organization needs to be using it every day. And you need to be testing. Test what you learn. Use different languages, calls-to-action, #hashtags, media, and most of all diversify your use of social networks.

Like everything else in life, always be testing and always be learning in order to make the most out of your social data.

That’s a pretty quick summary of Chris’ comments about social data and Spredfast ability to help manage and further engage your audience. At this point Chris turned it back over to Mark to continue the presentation.

A Bit About Bitly

Talking about massive amounts of data. Mark discussed how every day Bitly works with over 40,000 brands, who create over 500,000,000 (million) links each month, that are clicked over 8,000,000,000 (8 billion!!!) times across every social platform, media site, and brand site in the world. They are the large link shortener on the planet.

Social Data Can Drive Your Business

Once you collect your social data you can use it to influence your paid media and to optimized your spend. Having the ability to identify where your audience is and their demographics you can take that knowledge and optimize your paid spend, further target you audience, reduce waste spend and improve ROI.

Diving into your data you can discover new customer segments. Usually we start at higher levels, but having all this social data available you can dig down into deeper segments and see additional customer groups that are interacting with you. And once you have this data analyzed, you can use it to drive sales.

There is so much social data out there and so many ways to connect it, however, there are three key takeaways for you to remember:

  1. Social Data Can Drive Your Business
  2. Track Everything with Trusted Data
  3. Explore and Build New Markets Using Social Data

By the way, Mark noted that Bitly is working on new tools to help further unlock your social data and help drive your growth. At this point the webinar was opened for questions.

That’s it. Another webinar summary for those of you who were not able to attend live.

Replay Info

Now that you read the summary you only need another 34 minutes and 16 seconds to watch the complete video. It’s really not that much time and we could only summarize the webinar, so make sure you watch the video and gain all the insights presented by Chris Kerns and Mark Josephson today.


To your success!!

Readers Comments

comments powered by Disqus

Sign Me Up For Millionaire Success Tips & More!

We Respect Your Privacy

Recent Comments

Recent Tweets

Connect With Us

The Value of Social Data

WebinarReview: Bitly - The Value of Social Data

It’s July 23, 2014 and today we’re reviewing a webinar entitled “The Value of Social Data” presented by the link shorting folks at Bitly. Today’s webinar includes presenter Mark Josephson, Bitly CEO, along with one of their partners, Chris Kerns, Director of Analytics & Research at Spredfast. So, if you missed today’s live webinar here’s a summary of “The Value of Social Data”.

Marketing at the Speed of Life

Spredfast places brands at the center of meaningful digital interactions. They enable their customers to engage in real time, producing dynamic content with the world’s most powerful social marketing platform.

From one-on-one conversations between consumers and brands, to amplify conversations that are already out there about a brand, they bring the consumer voice into everything. They have tons of touch points to create this social data, not just from Bitly but from their many partners as well.

What’s So Great About Social Data?

  • Social Data is Diverse: by bringing in all different views from many different networks they can provide a 360 view of what consumers are thinking.
  • Social Data is Robust: you can view data not just by topics, you can also see how social data is impacted by people of influence, geography, demographics, language patterns, time of day, sentiment, and across many other dimensions as well.
  • Social Data is Growing: across all demographics social data is now key to brands. It crosses genders, income, and location. It’s becoming the new norm.
  • Social Data is Valuable: because it helps you to understand what’s working and to gain a better understanding of your audience.

Under Standing What’s Working

Through content engagement we discover what activities and content engage our communities the most. Social data helps you to understand the effectiveness of your content. It tells you what dives your audience toward your goal and establishes a benchmark for performance, allowing you to compare current performance to historical trends.

Within the Bitly dashboard you can discover where content engagement is working, find out which topics are resonating with your audience, and understand the half-life of your content. It’s key to use social data to find out what’s working and what’s not working.

Chris gave a great example of how real-time marketing works with an example of the “Bite Heard ‘round the World.”  Although there are a lot of opinions as to whether or not this type of marketing is good or bad, you can’t deny that it engages your audience. Consider the McDonald’s Uruguay Tweet of Luis Suarez biting Giorgio Chielliniwas Retweeted over 77,000 times; while the account usually sees only a 2-3 Retweets of their normal content. Ten brands jumped in on this relative conversation that their audiences were already talking about and all of them saw their Retweet performance jump astronomically.

Social data gets rid of opinion and focuses on performance. And it’s not just about engagement. Clients have used Spredfast to increase conversions as well.

Audience Insights

Again the Bitly dashboard helps you to not just understand who clicked, when they clicked or how long before they clicked, but to know where they were when they clicked, from what source they were at when they clicked, etc. All of this allows you to understand your audience much better.

You can also see who’s sharing your links the most and thus identify influencers of your content, possibly allowing you to reach out to those individuals and align yourself better with them for addition content sharing.

Putting Your Data to Work

Given the increase in social data you need to set goals around it, if you’re going to take it serious. To get the most out of your data your organization needs to be using it every day. And you need to be testing. Test what you learn. Use different languages, calls-to-action, #hashtags, media, and most of all diversify your use of social networks.

Like everything else in life, always be testing and always be learning in order to make the most out of your social data.

That’s a pretty quick summary of Chris’ comments about social data and Spredfast ability to help manage and further engage your audience. At this point Chris turned it back over to Mark to continue the presentation.

A Bit About Bitly

Talking about massive amounts of data. Mark discussed how every day Bitly works with over 40,000 brands, who create over 500,000,000 (million) links each month, that are clicked over 8,000,000,000 (8 billion!!!) times across every social platform, media site, and brand site in the world. They are the large link shortener on the planet.

Social Data Can Drive Your Business

Once you collect your social data you can use it to influence your paid media and to optimized your spend. Having the ability to identify where your audience is and their demographics you can take that knowledge and optimize your paid spend, further target you audience, reduce waste spend and improve ROI.

Diving into your data you can discover new customer segments. Usually we start at higher levels, but having all this social data available you can dig down into deeper segments and see additional customer groups that are interacting with you. And once you have this data analyzed, you can use it to drive sales.

There is so much social data out there and so many ways to connect it, however, there are three key takeaways for you to remember:

  1. Social Data Can Drive Your Business
  2. Track Everything with Trusted Data
  3. Explore and Build New Markets Using Social Data

By the way, Mark noted that Bitly is working on new tools to help further unlock your social data and help drive your growth. At this point the webinar was opened for questions.

That’s it. Another webinar summary for those of you who were not able to attend live.

Replay Info

Now that you read the summary you only need another 34 minutes and 16 seconds to watch the complete video. It’s really not that much time and we could only summarize the webinar, so make sure you watch the video and gain all the insights presented by Chris Kerns and Mark Josephson today.


To your success!!



Sign Me Up For Millionaire Success Tips & More!

We Respect Your Privacy

Recent Comments

Recent Tweets

Connect With Us

© Copyright 2013 - · Millionaire Success Network · All Rights Reserved
© Copyright 2013 - · Millionaire Success Network · All Rights Reserved
© Copyright 2013 - · Millionaire Success Network · All Rights Reserved
backtotop