Creating Social Media Visual Content That Gets Results

Webinar Review: Creating Social Media Visual Content

As Mari said “Woohoo, what a fabulous webinar we had today!”

On Monday, June 9th 2014, Mari Smith hosted a webinar with Guy Kawasaki and Peg Fitzpatrick. both from Canva, in which they shared the tactics and best practices for crafting the perfect, most effective social media posts including:

  • How to create perfect social media posts for each of your channels
  • Which types of posts attract the most shares, comments, and search engine rankings,
  • How to increase your following with the right combination of standout social media  posts + enchanting engagement!

And for those of you who missed it, here’s a quick recap of the “How to Create Awesome Social Media Visual Content That Gets Results” webinar.

The Art Of The Perfect Post

First and foremost visual content is the way to go in social media. In fact, social media is now all about creating eye catching visual content that makes the viewer to want to share the content, not only with all their friends and followers, but also inspires them to take action; to sign-up for your list and to become a follower of your brand.

Remember that social media is a marketing platform for your brand. Take it seriously and your brand can soar above your competition. With that in mind here are 10 Key Points of the Perfect Post as recommend by Guy and Peg.

Key Point #1: Pass the re-share test

Probably the most important philosophical point to consider when creating your social media post is “Will it pass the re-share test?” Are you sending something out that is so interesting, informative, entertaining, that others will share your content. If your posting achieves just this one key point, you’ve probably cover 90% of what needs to be done when writing a post.

Key Point #2: What makes something pass the re-share test

Be Valuable. But what or who determines value in a post? It’s certainly not you! You need to send stuff out that is: Informational (what just happened), Analysis (what does it mean that this happened), Assistance (how to avoid a bad thing or have a good thing), or Entertainment (is this just funny stuff).

Key Point #3: Be bold

All this means is that you should feel “free” to express “your opinions!” Express your thoughts, regardless of the topic and do not be worried about negative comments. You’ll get them and you’ll also get plenty of positive comments too. So take a stand and be bold.

Key Point #4: Be brief

These are guidelines: Fifty Character headline, Three-sentence body, Active Voice. Social media is NOT a replacement for blogging. Your blog, like this one, can share valuable information that is rather lengthy. The key to social media is K.I.S.S… and we know what that means (Keep It Short Silly). Make it brief with eye-catching photo’s and you’re golden.

Key Point #5: Credit your source

Always, always, always credit your source. When you find great content form someone else just give them credit. When people see you sharing their post, it helps you establish a relationship with them and it fosters better engagement. And as Guy says “It’s good karma.”

Key Point #6: Add drama

Add a photo or image that helps tell your visual story and create more activity on each of your post. Text only isn’t going to grab attention on every platform. And if you’re re-posting / sharing something that doesn’t have an image, then create one or find one you can use that helps sell the story. By the way, size matters a lot in social media. You’ll want to use properly sized images per the platform your posting to. Here are Peg’s recommendations, in pixels of course: Instagram (640×640), Pinterest (735×1100), Facebook (940×788), Google+ (800×600), and Twitter (1024×512).

Key Point #7: Embrace hashtags – #

These have become extremely important in social media. The reason to use them is it ties content together. Typically when you click on the # tag it gives you a listing of all the posts that relate to that topic, so it’s a great way to connect all of your content with related content created by other people. By the way, don’t forget to “check” your # tag before using it or you could pick one that’s already being used for other (possibly inappropriate) content or totally unrelated to your target audience.

Key Point #8: Schedule and spread out

You want to trickle your content out at a steady pace. Don’t send out a bunch of tweets or post over a half hour or so. Find a scheduling tool that works with your service, if the service you’re using doesn’t have one, and schedule your content to go out at different parts of the day and days of the week.

Key Point #9: Keep calm and post often

You need to be consistent on social media. Being consistent helps people know that you’re a resource they can count on and use. Especially when new features or problems arise in your niche, you want people to be able to visit your site and find content and discussions taking place about the subject at hand that allow them to find the answers they’re looking for. In addition, frequent posting helps build your brand and (as long as it’s not thin or spammy) Google loves sites with lots of content.

Key Point #10: Cross-post

Share your content far and wide. If you have something you want people to see, you have to get it out in-front of them which might mean sharing it on multiple social media platforms. And you might want to consider not sharing exactly the same thing at the same time across each of the networks you’re a part of. Spread it out and format it differently on each network; it doesn’t have to be drastically different, just different enough and with any specific features the individual network requires.

Bonus Point: Check with an “incognito” page

Known as incognito in the the Chrome browser, while other browsers call this private browsing, this allows you to see what other people see when they visit your social media post or profiles. When activated its as if you are not signed into any services, so some features within a service won’t track your viewing habits and thereby show a profile owner that you were stalking them. BTW… it doesn’t necessarily hide things from your service provider or employer, so don’t think you’re following everyone.

Well there you have it. Guy Kawasaki and Peg Fitzpatrick have shared with Mari Smith every thing you need to know in order to create social media visual content that gets results. But wait, that’s not all.

Services and More

After sharing all these great tips on the art of the perfect post, Guy and Peg shared some additional information about tools / services that make their social media content creation that much easier. They also listed some sites that have great content that you can add to your sharing process.

Since Guy and Peg are Canva employees, they offered a special deal to everyone which you can also access even though you couldn’t watch the webinear live. They encouraged everyone to tryout Canva, an online graphics tool that you can use to design really great images for social medial and more. There are plenty of designs available for you to use, for a small fee, and plenty more that are free or you can upload your own items.

And to wrap things up they gave a quick demo of Canva. Oh… and as great live demos go, Guy dropped himself from the Google Hangout… oops! It didn’t take him long to reconnect, but Peg did the demo just to make sure we could see it :o)

Replay Info

Thankfully Mari understands that not all of us can join a live webinar due to other commitments and timezone differences. So, as promised, she recorded the entire event and here’s the replay link.

(If the above link doesn’t work for you, you can watch the replay video directly on YouTube.)

Plus, the slides from the presentation can be accessed via Guy’s SlideShare account.

Now set aside some time, specifically 1:01:29;29, and watch this video so you can learn even more about Creating Social Media Visual Content That Gets Results and The Art of the Perfect Post.

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Creating Social Media Visual Content That Gets Results

Webinar Review: Creating Social Media Visual Content

As Mari said “Woohoo, what a fabulous webinar we had today!”

On Monday, June 9th 2014, Mari Smith hosted a webinar with Guy Kawasaki and Peg Fitzpatrick. both from Canva, in which they shared the tactics and best practices for crafting the perfect, most effective social media posts including:

  • How to create perfect social media posts for each of your channels
  • Which types of posts attract the most shares, comments, and search engine rankings,
  • How to increase your following with the right combination of standout social media  posts + enchanting engagement!

And for those of you who missed it, here’s a quick recap of the “How to Create Awesome Social Media Visual Content That Gets Results” webinar.

The Art Of The Perfect Post

First and foremost visual content is the way to go in social media. In fact, social media is now all about creating eye catching visual content that makes the viewer to want to share the content, not only with all their friends and followers, but also inspires them to take action; to sign-up for your list and to become a follower of your brand.

Remember that social media is a marketing platform for your brand. Take it seriously and your brand can soar above your competition. With that in mind here are 10 Key Points of the Perfect Post as recommend by Guy and Peg.

Key Point #1: Pass the re-share test

Probably the most important philosophical point to consider when creating your social media post is “Will it pass the re-share test?” Are you sending something out that is so interesting, informative, entertaining, that others will share your content. If your posting achieves just this one key point, you’ve probably cover 90% of what needs to be done when writing a post.

Key Point #2: What makes something pass the re-share test

Be Valuable. But what or who determines value in a post? It’s certainly not you! You need to send stuff out that is: Informational (what just happened), Analysis (what does it mean that this happened), Assistance (how to avoid a bad thing or have a good thing), or Entertainment (is this just funny stuff).

Key Point #3: Be bold

All this means is that you should feel “free” to express “your opinions!” Express your thoughts, regardless of the topic and do not be worried about negative comments. You’ll get them and you’ll also get plenty of positive comments too. So take a stand and be bold.

Key Point #4: Be brief

These are guidelines: Fifty Character headline, Three-sentence body, Active Voice. Social media is NOT a replacement for blogging. Your blog, like this one, can share valuable information that is rather lengthy. The key to social media is K.I.S.S… and we know what that means (Keep It Short Silly). Make it brief with eye-catching photo’s and you’re golden.

Key Point #5: Credit your source

Always, always, always credit your source. When you find great content form someone else just give them credit. When people see you sharing their post, it helps you establish a relationship with them and it fosters better engagement. And as Guy says “It’s good karma.”

Key Point #6: Add drama

Add a photo or image that helps tell your visual story and create more activity on each of your post. Text only isn’t going to grab attention on every platform. And if you’re re-posting / sharing something that doesn’t have an image, then create one or find one you can use that helps sell the story. By the way, size matters a lot in social media. You’ll want to use properly sized images per the platform your posting to. Here are Peg’s recommendations, in pixels of course: Instagram (640×640), Pinterest (735×1100), Facebook (940×788), Google+ (800×600), and Twitter (1024×512).

Key Point #7: Embrace hashtags – #

These have become extremely important in social media. The reason to use them is it ties content together. Typically when you click on the # tag it gives you a listing of all the posts that relate to that topic, so it’s a great way to connect all of your content with related content created by other people. By the way, don’t forget to “check” your # tag before using it or you could pick one that’s already being used for other (possibly inappropriate) content or totally unrelated to your target audience.

Key Point #8: Schedule and spread out

You want to trickle your content out at a steady pace. Don’t send out a bunch of tweets or post over a half hour or so. Find a scheduling tool that works with your service, if the service you’re using doesn’t have one, and schedule your content to go out at different parts of the day and days of the week.

Key Point #9: Keep calm and post often

You need to be consistent on social media. Being consistent helps people know that you’re a resource they can count on and use. Especially when new features or problems arise in your niche, you want people to be able to visit your site and find content and discussions taking place about the subject at hand that allow them to find the answers they’re looking for. In addition, frequent posting helps build your brand and (as long as it’s not thin or spammy) Google loves sites with lots of content.

Key Point #10: Cross-post

Share your content far and wide. If you have something you want people to see, you have to get it out in-front of them which might mean sharing it on multiple social media platforms. And you might want to consider not sharing exactly the same thing at the same time across each of the networks you’re a part of. Spread it out and format it differently on each network; it doesn’t have to be drastically different, just different enough and with any specific features the individual network requires.

Bonus Point: Check with an “incognito” page

Known as incognito in the the Chrome browser, while other browsers call this private browsing, this allows you to see what other people see when they visit your social media post or profiles. When activated its as if you are not signed into any services, so some features within a service won’t track your viewing habits and thereby show a profile owner that you were stalking them. BTW… it doesn’t necessarily hide things from your service provider or employer, so don’t think you’re following everyone.

Well there you have it. Guy Kawasaki and Peg Fitzpatrick have shared with Mari Smith every thing you need to know in order to create social media visual content that gets results. But wait, that’s not all.

Services and More

After sharing all these great tips on the art of the perfect post, Guy and Peg shared some additional information about tools / services that make their social media content creation that much easier. They also listed some sites that have great content that you can add to your sharing process.

Since Guy and Peg are Canva employees, they offered a special deal to everyone which you can also access even though you couldn’t watch the webinear live. They encouraged everyone to tryout Canva, an online graphics tool that you can use to design really great images for social medial and more. There are plenty of designs available for you to use, for a small fee, and plenty more that are free or you can upload your own items.

And to wrap things up they gave a quick demo of Canva. Oh… and as great live demos go, Guy dropped himself from the Google Hangout… oops! It didn’t take him long to reconnect, but Peg did the demo just to make sure we could see it :o)

Replay Info

Thankfully Mari understands that not all of us can join a live webinar due to other commitments and timezone differences. So, as promised, she recorded the entire event and here’s the replay link.

(If the above link doesn’t work for you, you can watch the replay video directly on YouTube.)

Plus, the slides from the presentation can be accessed via Guy’s SlideShare account.

Now set aside some time, specifically 1:01:29;29, and watch this video so you can learn even more about Creating Social Media Visual Content That Gets Results and The Art of the Perfect Post.



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