12 Email Marketing Hacks To Double Your Sales

Webinar Review: Andre Chaperon - 12 Email Marketing Hacks

Another webinar review and this time it’s all about email marketing. On June 12th, 2014 Vishen Lakhiani of Zentrepreneur hosted a free Masterclass with Andre Chaperon about advanced email marketing tips related to – How To Double Your Sales – Without Growing Your List – Using 12 Email Marketing “Hacks” – and to establish that rare ability to make sales on demand.

12 Email Marketing Hacks

For those of you who missed the live webinar here’s a summary of it, so you don’t miss out on the 12 Email Marketing Hacks that Andre reviewed. Plus you’ll  also learn in this Masterclass:

  • How to use stories to instantly sell more of your products
  • Andre’s legendary “Soap Opera Sequence” email system
  • Discover what Hollywood Screenwriters know about creating extraordinary levels of desire that most other people don’t
  • Why to AVOID sending “click bait” emails like the plague
  • The best way to write emails that make MORE sales… without sounding “salesy”.

Oh and before we begin, sorry about not recording the very beginning of this webinar. We had a slight technical problem and missed the first few seconds of Vishen’s intro. Fortunately we didn’t miss anything important and that’s just how live events go. Not much you can do when your browser freezes.

Presenters Bio

For those of you not familiar with Andre he’s one of the top email-marketing experts on the planet. Not only has he won countless affiliate competitions (with tiny lists), he also created the game-changing course Autoresponder Madness.

Andre has also become known as THE go-to guy in the email world. He’s different from most marketing “gurus”, because he believes that your email list should be based on a trusting relationship that you nurture as you build and focus your marketing efforts. And should you do this, Andre believes you can realistically double or TRIPLE the amount of money you make.

Andre’s Notes

Yes, these really are Andre’s hand-written notes on using the art of storytelling within the context of email marketing. It’s his personal framework that he’s used for creating most of his storytelling emails.

Basically there is a universal framework for storytelling which consist of 8-points:

  • Ordinary World (create empathy)
  • The Call to Adventure
  • Refuse The Call
  • Meeting the Mentor
  • Crossing the Threshold
  • Test / Allies / Villains (drama, conflict, anticipation)
  • The Ordeal
  • The Reward

The story is the emotional delivery vehicle (a narrative) of your marketing message that leads people down a (specific) path that they follow and eventually complete your call to action.

Andre’s 12 Email Marketing Hacks

Hack #1: Talk To The Right Audience

This seems so easy, but it isn’t. Owning someone’s attention isn’t free. You must be relevant. An individual needs change over time, so you must stay relevant to their needs. Your trust equity starts at or near zero, builds non-linearly, and if you abuse the trust that you’ve earned with your subscribers, it can vanish overnight.

Note: Vishen suggest using a ratio of 7 emails that add to trust equity for every 3 emails that might take away from trust equity.

Hack #2: Be Interesting (Worth Reading)

Corporate emails are so boring and will put you to sleep. Being interesting is a dance… it’s entertaining, relevant, preeminent, teasing, flirty and gives value (but never at the expense of giving it all away.) Lust ends when craving ends, so you must always leave your subscribers with a sense of something else that something better is coming.

Hack #3: Segment!

The only hack that isn’t optional, hence the exclamation mark. You must segment your email subscribers. Why? Because everyone on your list has some shared core needs, wants and desires, but only very broadly. As your audience’s level of sophistication increases, so will their needs and desires. Thus your emails will need to evolve in order to meet those needs and desires; relevance is achieved through segmenting.

Hack #4: Only Promote Badass Products

Don’t promote “shit” (sorry that’s Andre’s word not ours, but we’ll agree) and burn your list for any commission. Regardless of your niche you should strive to be the fiduciary (the most trusted adviser) to your prospects, customers, and clients. So never promote products or services that do not help move your audience towards their desired end goals.

Hack #5: Use Storytelling as The Emotional Delivery Vehicle For Your Marketing Message

Why are stories so much better as a delivery vehicle for your marketing message: It’s because stories have a unique power to move people’s hearts, minds, feet, and wallets in the story teller’s intended direction. Stories teach, unite, and motivate by transporting audiences emotionally. The building blocks of all story telling are to: create a challenge, describe the struggle, and deliver the resolution. Stories don’t have to be long, but they must have a surprise.

Hack #6: Build Tension & The Desire For More

Nothing will grab the attention of your subscribers faster than their need to know what happens next. If you can keep your readers constantly guessing as to what’s next, you’ll have them hooked. Use an open loop, something like “I’ll explain why this is important shortly”, between two paragraphs will hook your reader. And you don’t even have to answer your open loop in the email it’s in; how insane is that?

Hack #7: Treat Your Customers Like You Would Expect To Be Treated

Don’t treat people just as a numbers… metrics and stats. The people on your email list are not just a commodity. They are real people with feelings, emotions, needs, wants and desires. And when you start treating them as just numbers, it becomes easy to burn your email list to the ground. Unless of course that’s how you want to be treated? Hopefully not, because your customers and clients will be the lifeblood of your business.

Hack #8: No Need To Sell

Hard selling is for amateurs. If you know the products you’re offering to your list fit their needs, there really is no need to sell. Your job is simply to bring a product to their attention and demonstrate to them how it fits their needs and desires.

Hack #9: ONE Action

There is no reason to have multiple actions in your emails. One and only one desired end result, call to action (CTA), per email is all you need. Trying to get someone to do just one thing is hard enough. Getting them to do four or five is impossible! Including more than one CTA creates choice, which creates confusion, and you’ll lose people. Stick to one thing and your emails will be much more successful.

Hack #10: Use (Part 1) and (Part 2) In The Subject Line

Create a series of emails and include an open loop indicator at the end of the subject – Part 1, Part 2, etc. This will set an expectation with your audience and they’ll be looking for more. And if you want to be really sneaky… skip a part (that’s a Ninja strategy) just to create conflict in your reads mind. Watch the video and hear more about that tactic around the one-hour mark.

Hack #11: Use a Story To Call Out The Best People To Expose To a Promotion

Tightly linked to Hack #1, use this hack to call out any extra people who are interested in being exposed to a promotion you have. You’re getting people to raise their hand that they want more; they’ve shown interest in your offering. Be transparent, it builds trust. You want to do business with pre-qualified people (those who’ve raised their hand.)

Hack #12: Soap Opera Sequence

This is the Holy Grail in Andre’s email marketing strategy. Sending out only broadcast emails is manual, it requires a ton of commitment, and has many other built in detractors. Build an email sequence and leverage automation to get it out to your audience. There’s a beginning and no end to the sequence, because over time you keep adding to the end of the sequence.

There you have it a summary of Andre Chaperon’s Email Marketing Workshop with Vishen Lakhiani. If you didn’t before, you should now realize that everyone has needs, desires, and wants and that your fulfilling their desire is the end result.

Replay Info

Now set aside some time, 1:24:22 to be exact, and watch this email marketing workshop mastermind by Andre Chaperon, as interviewed by Vishen Lakhiani.

And what would a video replay be without the associated documentation? Make sure you download Andre’s Email SOS Story Framework and his How To Double Your Sales eBook.

Our goal is to see you succeed and to succeed you need to take action. If you made it this far you’ve taken action. Now download the two PDF files, watch the video, and begin implementing Andre’s email marketing strategies into your business; then come back and leave a comment and let everyone else know how these strategies have helped you.

To your success!!

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12 Email Marketing Hacks To Double Your Sales

Webinar Review: Andre Chaperon - 12 Email Marketing Hacks

Another webinar review and this time it’s all about email marketing. On June 12th, 2014 Vishen Lakhiani of Zentrepreneur hosted a free Masterclass with Andre Chaperon about advanced email marketing tips related to – How To Double Your Sales – Without Growing Your List – Using 12 Email Marketing “Hacks” – and to establish that rare ability to make sales on demand.

12 Email Marketing Hacks

For those of you who missed the live webinar here’s a summary of it, so you don’t miss out on the 12 Email Marketing Hacks that Andre reviewed. Plus you’ll  also learn in this Masterclass:

  • How to use stories to instantly sell more of your products
  • Andre’s legendary “Soap Opera Sequence” email system
  • Discover what Hollywood Screenwriters know about creating extraordinary levels of desire that most other people don’t
  • Why to AVOID sending “click bait” emails like the plague
  • The best way to write emails that make MORE sales… without sounding “salesy”.

Oh and before we begin, sorry about not recording the very beginning of this webinar. We had a slight technical problem and missed the first few seconds of Vishen’s intro. Fortunately we didn’t miss anything important and that’s just how live events go. Not much you can do when your browser freezes.

Presenters Bio

For those of you not familiar with Andre he’s one of the top email-marketing experts on the planet. Not only has he won countless affiliate competitions (with tiny lists), he also created the game-changing course Autoresponder Madness.

Andre has also become known as THE go-to guy in the email world. He’s different from most marketing “gurus”, because he believes that your email list should be based on a trusting relationship that you nurture as you build and focus your marketing efforts. And should you do this, Andre believes you can realistically double or TRIPLE the amount of money you make.

Andre’s Notes

Yes, these really are Andre’s hand-written notes on using the art of storytelling within the context of email marketing. It’s his personal framework that he’s used for creating most of his storytelling emails.

Basically there is a universal framework for storytelling which consist of 8-points:

  • Ordinary World (create empathy)
  • The Call to Adventure
  • Refuse The Call
  • Meeting the Mentor
  • Crossing the Threshold
  • Test / Allies / Villains (drama, conflict, anticipation)
  • The Ordeal
  • The Reward

The story is the emotional delivery vehicle (a narrative) of your marketing message that leads people down a (specific) path that they follow and eventually complete your call to action.

Andre’s 12 Email Marketing Hacks

Hack #1: Talk To The Right Audience

This seems so easy, but it isn’t. Owning someone’s attention isn’t free. You must be relevant. An individual needs change over time, so you must stay relevant to their needs. Your trust equity starts at or near zero, builds non-linearly, and if you abuse the trust that you’ve earned with your subscribers, it can vanish overnight.

Note: Vishen suggest using a ratio of 7 emails that add to trust equity for every 3 emails that might take away from trust equity.

Hack #2: Be Interesting (Worth Reading)

Corporate emails are so boring and will put you to sleep. Being interesting is a dance… it’s entertaining, relevant, preeminent, teasing, flirty and gives value (but never at the expense of giving it all away.) Lust ends when craving ends, so you must always leave your subscribers with a sense of something else that something better is coming.

Hack #3: Segment!

The only hack that isn’t optional, hence the exclamation mark. You must segment your email subscribers. Why? Because everyone on your list has some shared core needs, wants and desires, but only very broadly. As your audience’s level of sophistication increases, so will their needs and desires. Thus your emails will need to evolve in order to meet those needs and desires; relevance is achieved through segmenting.

Hack #4: Only Promote Badass Products

Don’t promote “shit” (sorry that’s Andre’s word not ours, but we’ll agree) and burn your list for any commission. Regardless of your niche you should strive to be the fiduciary (the most trusted adviser) to your prospects, customers, and clients. So never promote products or services that do not help move your audience towards their desired end goals.

Hack #5: Use Storytelling as The Emotional Delivery Vehicle For Your Marketing Message

Why are stories so much better as a delivery vehicle for your marketing message: It’s because stories have a unique power to move people’s hearts, minds, feet, and wallets in the story teller’s intended direction. Stories teach, unite, and motivate by transporting audiences emotionally. The building blocks of all story telling are to: create a challenge, describe the struggle, and deliver the resolution. Stories don’t have to be long, but they must have a surprise.

Hack #6: Build Tension & The Desire For More

Nothing will grab the attention of your subscribers faster than their need to know what happens next. If you can keep your readers constantly guessing as to what’s next, you’ll have them hooked. Use an open loop, something like “I’ll explain why this is important shortly”, between two paragraphs will hook your reader. And you don’t even have to answer your open loop in the email it’s in; how insane is that?

Hack #7: Treat Your Customers Like You Would Expect To Be Treated

Don’t treat people just as a numbers… metrics and stats. The people on your email list are not just a commodity. They are real people with feelings, emotions, needs, wants and desires. And when you start treating them as just numbers, it becomes easy to burn your email list to the ground. Unless of course that’s how you want to be treated? Hopefully not, because your customers and clients will be the lifeblood of your business.

Hack #8: No Need To Sell

Hard selling is for amateurs. If you know the products you’re offering to your list fit their needs, there really is no need to sell. Your job is simply to bring a product to their attention and demonstrate to them how it fits their needs and desires.

Hack #9: ONE Action

There is no reason to have multiple actions in your emails. One and only one desired end result, call to action (CTA), per email is all you need. Trying to get someone to do just one thing is hard enough. Getting them to do four or five is impossible! Including more than one CTA creates choice, which creates confusion, and you’ll lose people. Stick to one thing and your emails will be much more successful.

Hack #10: Use (Part 1) and (Part 2) In The Subject Line

Create a series of emails and include an open loop indicator at the end of the subject – Part 1, Part 2, etc. This will set an expectation with your audience and they’ll be looking for more. And if you want to be really sneaky… skip a part (that’s a Ninja strategy) just to create conflict in your reads mind. Watch the video and hear more about that tactic around the one-hour mark.

Hack #11: Use a Story To Call Out The Best People To Expose To a Promotion

Tightly linked to Hack #1, use this hack to call out any extra people who are interested in being exposed to a promotion you have. You’re getting people to raise their hand that they want more; they’ve shown interest in your offering. Be transparent, it builds trust. You want to do business with pre-qualified people (those who’ve raised their hand.)

Hack #12: Soap Opera Sequence

This is the Holy Grail in Andre’s email marketing strategy. Sending out only broadcast emails is manual, it requires a ton of commitment, and has many other built in detractors. Build an email sequence and leverage automation to get it out to your audience. There’s a beginning and no end to the sequence, because over time you keep adding to the end of the sequence.

There you have it a summary of Andre Chaperon’s Email Marketing Workshop with Vishen Lakhiani. If you didn’t before, you should now realize that everyone has needs, desires, and wants and that your fulfilling their desire is the end result.

Replay Info

Now set aside some time, 1:24:22 to be exact, and watch this email marketing workshop mastermind by Andre Chaperon, as interviewed by Vishen Lakhiani.

And what would a video replay be without the associated documentation? Make sure you download Andre’s Email SOS Story Framework and his How To Double Your Sales eBook.

Our goal is to see you succeed and to succeed you need to take action. If you made it this far you’ve taken action. Now download the two PDF files, watch the video, and begin implementing Andre’s email marketing strategies into your business; then come back and leave a comment and let everyone else know how these strategies have helped you.

To your success!!



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